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FABRIC CARE
Fabric Care scents must provide a “clean, fresh and long-lasting” feeling, as consumers associate the scent of fabrics with home cleanliness and self-care.
Popular scents include Soft Cotton, Powdery Floral, Fresh Musk and Green Citrus, all of which emphasize a clean and relaxing scent.
The scent design should be chosen to give a “clean fresh fabric” feeling and fit with the brand positioning, such as luxurious (Floral Musk) or fresh (Fresh Fruity).
Example of use
Laundry Detergent
Gives a long-lasting fragrance to clothes, helping to keep them smelling fresh after washing.
Fabric Softener
Adds a gentle fragrance to clothes, making them smell clean and soft.
Ironing spray
Releases a clean fragrance when ironed, helping clothes to have a freshly washed scent.
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