Body perfume is the heart of conveying the user's mood and personality. Therefore, the scent must be unique, clear, and able to clearly express the brand's "identity." It is also a category that requires a balance between durability, fragrance complexity, and the compatibility of scent notes.
Popular scents include Floral Woody, Soft Musk, Fruity Amber and Clean Modern, catering to both unisex and premium niche perfume groups.
The scent design must take into account the brand's storytelling, such as confidence, luxury or naturalness, to create a unique identity that is different from the mass perfume market.
Example of use
Perfume
Create brand identity and differentiation, increase brand memory in customers' minds.
Body Mist
It helps create an atmosphere that attracts customers, making them stay in the store longer and increasing the chances of making a purchase.
Body Oil
Add elegance and impress attendees at events such as product launches or weddings.